|
The U.S. Bureau of Labor Statistics expects careers in marketing to remain plentiful in the future, and the professionals who qualify for the best positions will be those with a thorough understanding of current marketing trends and the effects an ever-changing economy has on them.
The AIU Online Bachelor's in Marketing curriculum is designed to provide students with the real-world education and experience necessary for a professional career in the fast-paced, ever-changing marketing industry, including careers in corporate marketing, advertising agencies, PR firms, sales departments and more.
Required concentration courses include:
-
Marketing Research & Buyer Behavior. An exploration into how marketing research takes into account the motivations, influences and processes underlying consumers' decision-making.
-
Advanced Topics in Marketing. An examination of marketing planning and the global marketing environment.
-
Marketing Management Concepts. A concentrated focus on the planning, implementation, controlling and evaluation of marketing strategies.
| |
